Fast Food Nation Essay

The idea of degraded nutriment has been around since onward the 1920s. However, the genuine ontogenesis of the application was not until the slowly 1940s following the Second field War. Military based t witnesss were desolate during the war. at a time the war was over, there were galore(postnominal) an early(a)(prenominal) to a gr eraseer extent mouths to bleed and more places to put eatery franchises. This coupled with the passing of Eisenhowers interstate high air Highway Act and the sheer depend upon of degraded fodder pioneers eachowed franchising to be sincerely successful. mickle were adequate to take their forward-looking cars on the highway and take well-provided off-ramps to speedee service restaurants (Schlosser, 20).Ray Kroc, founder of the McDonalds corporation, has created a revolutionary franchise that has father a household name tot altogethery over the realness. at that place be many theories on how this and different unfluctuating al iment corporations r on the whole(prenominal)ed such success. One of the study(ip) reasons is the strategic segmentation of the human race groups of throng pee been targeted as prime consumers of troubled sustenance. To consume, by definition, is to purchase goods for ones own cravings. The unfaltering fodder industry has be hang fair(a) that, a desire to citizenry of both statuses in society.In Eric Schlossers prodigal Food Nation, the bushel that the fast nourishment industry has on churlren, pargonnts and the foreign population as consumers is arguably detrimental in its use for economic success. The fast nourishment industry targets many demographic groups in our society. Children atomic number 18 subjected to the one g-force million dollar publicizing campaigns that fast nutrient restaurants create. Kids atomic number 18 enticed to purchase fast viands before they brush aside even overhear money. This is where the industry influences their killing by advertising to young children, pargonnts be pressured to acquire goods from the fast nutrition restaurants.Its not just getting kids to whine. Its about big them a specific reason to investigate for the product (Schlosser, 43). Although it is not the children specifically giving the cashier money for products, they cook the awful power of leverage with their p atomic number 18nts. Starting with a broad look the restaurants themselves often multiplication cook a play eye socket for children, McDonalds being most historied for this. They create characters, such as Ronald McDonald and friends, to make kids feel like they are in a fun house or that the restaurant truly cares about each child.Taco bells chihuahua was a cute puppy for kids to bash as well (Schlosser, 43). Kids meals in most fast food places are served with meets to play with. Fast food corporations began the subprogram of synergy they were signing with otherwise major businesses to put popular scams in their meals. For example, Wendys subscribe with NCAA for action figures, McDonalds signed with Ty for Beanie Babies and Pokemon cards (Schlosser, 47). When children found rival with other children to get the next toy first, there was a reason to come back to that restaurant.Even the color intrigue on the packaging the meals come in is bright and exciting. Why would any child say no? The parents of these children and teens are likewise affected by the fast food industry. As previously mentioned, children pressure their parents to buy goods from fast food chains. Parents consume these goods for themselves still also represent their children, which makes up an exclusively different consumer group. Fast food caters to those parents who are short on time, money or both. Parents who work long or quaint hours can count on a nearby fast food restaurant being open at all hours.Even when families are constantly on the move, a drive-thru is a quick and easier way to eat than making a m eal at home or sitting down in a restaurant. In addition, parents who struggle with all penny they have can buy their family meals for a dissever of alternative options. McDonalds company historiographer says, Working-class families could right off afford to feed their kids restaurant food (Schlosser, 20). Parents want to gain their children the best being financially able to take them to restaurants is a value that could now easily be attained with the emergence of the fast-food industry.Fast food chains have expanded beyond American borders for potential drop plowth. McDonalds alone has over seventeen thousand restaurants in over 120 countries globally. That design does not include KFC, Pizza hut, Burger male monarch or Dominos Pizza. They all receive a absolute majority of their reach through overseas markets. Fast food chains symbolize Western economies and therefore, seen as the channel to economic prosperity in countries that are struggling (Schlosser, 229). Nativ es of Kuwait, Saudi Arabia and unnumberable other nations literally lined up for hours outside of brand new fast food franchises to purchase American food (Schlosser, 230).The billionaire responsible for bringing McDonalds to japan went as far as look that alimentation their hamburgers would make them white, blonde and taller in stature (Schlosser, 231). The campaign to Americanize the world is more overwhelming now with throng in every corner of the worldly concern spending their money on American fast food. The saying you are what you eat is heavily campaigned outside of the United States. People are consuming KFC, Burger King, Pizza Hut and McDonalds food in hopes to fix more like Americans.After edition Fast Food Nation and analyzing this specific aspect of the fast food industry, I am able to form my own opinion. My first and foremost reaction to all of this is about health issues. There is a huge problem with feeding children food that is lacking in the nutrients necessa ry to grow and reach their highest potential in the future. Parents are feeding their children fast food solely what were they parents fed as children? There was a lot more emphasis on home-cooked meals and the family sitting down for dinner every night back when todays parents were growing up.Children are drinking sodas, eating processed hamburgers and other greasy foods without any previous knowledge to make that decision. They are not taught about nutrition and what they are really putting in their bodies before nagging their parents to get the latest toy in a happy meal, as an example. The most important years in a persons animation should be sustained with the best nutrients possible. I know that personally, my mother cooked a majority of my meals growing up and having fast food was a treat. Now I can make educated decisions on what foods to consume.I think that anything in moderation is congenial it is the families that get a different fast food meal four or five times a we ek that concern me. Along the same lines, parents are not setting the right examples for their children when they degree at the local drive-thru to grab dinner. There must be a end between stimulating economies and sustaining vigorous lives of all ages. In Fast Food Nation, Eric Schlosser describes children, parents and people living outside of American borders as targeted consumers by the fast-food industry.Kids are subjected to advertisements and several other ploys so that they will coerce their parents to buy them products from fast-food restaurants. Because they are such a life-size influence on the consumption of fast food, they are straight targeted as consumers. The parents are affected both indirectly and directly as consumers they consume fast food for themselves and their children. Fast-food chains have made it comfortable for parents who work atypical hours and those who cannot afford other meal options.With the success of the fast-food industry in America, corpora tions have moved their efforts to international patrons. Fast food has become a major symbol of Western living and is extremely desirable to many foreign nations. The consumers love of fast food proves economic success, moreover does it show success in other aspects of human life? People have become so accustomed to acquire fast-food meals that the entire standard of nutrition and healthy living has gone down we truly are a fast food nation.